четверг, 25 октября 2018 г.

With Leadership Coaching Lincoln NE Companies Can Gain An Edge

By Margaret Murray


The modern business environment is tough, competitive and risky. More and more companies are competing on the global stage and only those offering outstanding service and products can hope to thrive. Companies can no longer rely on a stable brand and the loyalty of their customers. Consumers now have more choices and fashions and trends change continually. That is why, without at least some leadership coaching Lincoln NE companies may find themselves struggling to compete.

Successful companies have been the focus of many studies. Researchers and others try to determine whether there are some common denominators to be found in highly successful businesses. They all conclude on one issue. It is strong and decisive leaders that lead companies into the limelight and that drive their efforts to increase customer loyalty and their market share. Real leaders inspire both employees and customers.

It is a common belief that people are born to be leaders and that leadership abilities cannot be learnt. This is far from the truth. Humans can learn new traits and adopt new characteristics as well as abandon certain traits and characteristics. Leaders can therefore be developed. In this role, a coach can be of invaluable help. He can help potential leaders to develop their skills, to adopt the characteristics of great leaders.

Coaches are not just hired to mentor potential leaders. Even established leaders can easily fall into a rut and become stagnate, thus causing the entire business to become stagnate. Coaches can help such leaders adapt to the ever changing business environment and to once again think creatively. Leaders cannot inspire people if they cannot show their own readiness, eagerness even, to embrace change and to take on the challenges.

Another reason why companies hire coaches is to act as sound boards. Senior leaders within the company, especially, often abandon excellent ideas because they do not want to expose themselves to ridicule and criticism. The coach is there to allow them to voice their ideas, to discuss it and to act as advocate of the devil. In this way innovative ideas can be refined before they are presented to colleagues formally.

Then there are those that have great potential as leaders but that struggle in certain areas. They may be sexist, homophobic or racist, for example, or they may struggle to communicate effectively. Instead of writing off such flawed leaders, companies hire coaches to help them overcome their prejudices and uncertainties. In most cases, this investment in helping an employee to develop a new mindset will pay off handsomely.

Because coaches have so many potential roles to play, many of them focus on specific areas. This is why it is vital to choose carefully. One wants a coach with ample experience in dealing with the type of role that he is expected to play. He should be able to provide valid references and he should be able to define the goals he hopes to achieve with the client.

Some people think that coaching is of no use, that people in that profession are nothing but cheerleaders. This is not the case. Professionals can truly help their clients to grow and to develop both professionally and personally.




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