The growing dominance of video within the business landscape has come as a shocker for most people. This is especially the case in the context of leadership executive coaching. It's here that video is rapidly edging out presentation sides to claim the territory as its own. Admittedly, this has partly been fueled by the rise of millennials to become the major demographic in the workforce. However, this isn't the only reason why you should consider making video part of your training initiatives:
Accommodate More Learning Styles: Chances are that this is something you've previously struggled with when designing your training model. You should therefore be glad to know that video can deliver content in as many ways as you need to meet your audience's varying preferences. Combined with the ability to learn at different paces, this translates to higher levels of understanding among them.
Make Remote Learning Easier: Getting everyone involved in a training event can be quite the headache, particularly if your workforce is dispersed geographically. This only gets more difficult when you add remote expertise into the equation. You'll however be surprised to learn that video is perfectly suited for such scenarios. Besides making it easier to distribute learning material, it can also eliminate the headache of involving outside professionals in your programs.
Higher Engagement: Ever wondered why most search engines now prioritize video results? It's because the majority of searchers prefer to watch something than to read about it, and your employees are no exception. The medium attaches a human element to the content carried within, something that acts as an incentive for the audience to stay engaged. This in turn translates to a higher level of retention.
Cost-effective: Once they're uploaded onto an online platform, your videos will be accessible to your employees from anywhere, and at any time. This creates the possibility of scheduling training to take place outside business hours. The cost benefits realized here will be further compounded by the long-lasting nature of video content. Unlike text, this medium doesn't deteriorate over time. You'll therefore be able to re-use the material endlessly in future.
Versatile: Video can be produced in so many forms (live-action, animation, stop-motion, e. T. C) that its range of application is almost limitless. You can also tailor the content to match the exact shape of your firm's culture as well. Simply put, it's hard to think of any context of training within which this medium would seem out-of-place.
It's Measurable: As long as you use the right platform, video will help you understand your audience in depth. This is partly because of the enhanced availability of analytical tools, but mostly due to the extent to which video can be analyzed. Unlike text, the medium makes it possible to track course progress and engagement levels. No need to mention what you could do with the insights acquired here.
Now that you've seen how video can transform your training model, it's time to start outlining a strategy for its adoption. It's worth stressing that this medium shouldn't just complement what you're currently using, but rather be used to create a deeper, richer experience. This is the only way to create a win-win situation for everyone, yourself included.
Accommodate More Learning Styles: Chances are that this is something you've previously struggled with when designing your training model. You should therefore be glad to know that video can deliver content in as many ways as you need to meet your audience's varying preferences. Combined with the ability to learn at different paces, this translates to higher levels of understanding among them.
Make Remote Learning Easier: Getting everyone involved in a training event can be quite the headache, particularly if your workforce is dispersed geographically. This only gets more difficult when you add remote expertise into the equation. You'll however be surprised to learn that video is perfectly suited for such scenarios. Besides making it easier to distribute learning material, it can also eliminate the headache of involving outside professionals in your programs.
Higher Engagement: Ever wondered why most search engines now prioritize video results? It's because the majority of searchers prefer to watch something than to read about it, and your employees are no exception. The medium attaches a human element to the content carried within, something that acts as an incentive for the audience to stay engaged. This in turn translates to a higher level of retention.
Cost-effective: Once they're uploaded onto an online platform, your videos will be accessible to your employees from anywhere, and at any time. This creates the possibility of scheduling training to take place outside business hours. The cost benefits realized here will be further compounded by the long-lasting nature of video content. Unlike text, this medium doesn't deteriorate over time. You'll therefore be able to re-use the material endlessly in future.
Versatile: Video can be produced in so many forms (live-action, animation, stop-motion, e. T. C) that its range of application is almost limitless. You can also tailor the content to match the exact shape of your firm's culture as well. Simply put, it's hard to think of any context of training within which this medium would seem out-of-place.
It's Measurable: As long as you use the right platform, video will help you understand your audience in depth. This is partly because of the enhanced availability of analytical tools, but mostly due to the extent to which video can be analyzed. Unlike text, the medium makes it possible to track course progress and engagement levels. No need to mention what you could do with the insights acquired here.
Now that you've seen how video can transform your training model, it's time to start outlining a strategy for its adoption. It's worth stressing that this medium shouldn't just complement what you're currently using, but rather be used to create a deeper, richer experience. This is the only way to create a win-win situation for everyone, yourself included.
About the Author:
If you are looking for a new career, consider leadership executive coaching by finding out more about it online. Here is the website that explains all about this program at http://www.careeradviceplus.com/about.
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